Optimizing PPC Campaigns for a B2B Software Company
Within three months of the optimization procedure, TechSolutions' PPC performance significantly improved. A 35% reduction in CPA, making the campaigns more cost-effective
Project Overview
Despite making significant investments in PPC (Pay-Per-Click) campaigns, TechSolutions, a B2B software firm that specializes in project management systems, was not obtaining the anticipated return on investment (ROI). Their cost per acquisition (CPA) was expensive and their advertising were not converting. For TechSolutions' PPC efforts to be lucrative, a strategic reorganization was required. We intervened to improve their marketing and increase return on investment.
Campaign Audit and Analysis
Conducted a thorough audit of existing PPC campaigns to identify inefficiencies.
Analyzed keyword performance, ad copy, landing pages, and audience targeting.
Keyword Optimization
Researched and identified high-intent keywords relevant to TechSolutions’ target audience.
Implemented negative keywords to eliminate irrelevant traffic and reduce wasted spend.
Landing Page Optimization
Landing pages have been redesigned to improve user experience and increase conversion rates.
A/B testing was done on forms, headlines, and call to action on landing pages.
The Results
For Growing Your Business
35%
Reduced Cost Per action
A 35% reduction in CPA, making the campaigns more cost-effective.
50%
Increased Conversion Rates
A 50% increase in conversion rates due to optimized landing pages and targeted ads.
40%
Click Through Rates
A 40% improvement in click-through rates (CTR) from enhanced ad copy and design.
Case Studies / Projects
Company
Contact Info
768 Market Street San Francisco, CA 64015, United States